Get verified.
Publish a policy with a stated scope, evidence it, and be findable by people who choose where to go on exactly this basis.
Why "verified" and not "certified"
The distinction is the point, not pedantry.
Certified implies somebody tested the air. Nobody did. What we can genuinely stand behind is narrower and more useful: a policy exists, at a declared level and scope, and we checked the evidence on a date.
Claiming more would be found out the first time a member reacts in a badged building — and the badge would be worth nothing to them, which makes it worth nothing to you. The narrow claim is what makes it credible.
How it works
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Read the standard
Three levels, cumulative. Work out honestly which one you meet and at what scope — see what good looks like.
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Claim your listing
Prove you represent the business: email on the domain, a mailed postcard, or a phone check.
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Submit evidence
Photographs of the spaces, your cleaning and consumables list, and the written policy if you're claiming Level 3.
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We review it
A person reads it. If something doesn't hold up we tell you what to fix rather than just declining.
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Badge issued
A decal and digital assets. The QR resolves to your level, scope and verification date.
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Renew annually
Badges expire after twelve months. A policy verified in 2026 says nothing about 2029.
What the badge does and doesn't do
| It says | It does not say |
|---|---|
| A policy exists at a declared level and scope | That the air has been measured |
| Evidence was reviewed on a specific date | That conditions are unchanged today |
| The business accepts being held to it | That nobody will ever react in the building |
The badge never suppresses member reports.
Your listing shows the badge and the reports together, including any that contradict each other. You can respond publicly to anything, and we investigate reports that look retaliatory or fraudulent — but you cannot remove a member's account of their own visit.
It isn't for sale. There is a fee for the verification work, and a failed verification still costs it. Money doesn't change what the registry says happened.
Revocation
A badge can be withdrawn. The realistic triggers:
- A pattern of member reports contradicting the declared level, which you've had the chance to answer
- Evidence that turns out to be inaccurate
- Expiry without renewal
Withdrawal is recorded with its reason, and you can reapply once it's addressed. We'd much rather tell you what's slipping than pull a badge — a business that fixes a restroom dispenser is a better outcome than one that loses its listing.
Register your interest
Verification isn't open yet — the registry needs enough members for a listing to be worth having first. Early applicants get verified first and help shape the standard while it's still a draft.
Pricing will be published before applications open. No fee is taken now.
Not ready to be verified?
You can still claim your listing and respond to reports, free of charge. A listing with no policy and no reply from you is the version where you have no voice in it. See why be listed.